About Us..

Hi, I'm Peggy Murriner, a tenured entrepreneur, leadership coach, and equipper of others.

These days I'm working with fast moving entrepreneurs and high pressure enterprise teams.  Both are seeking to perform at the highest levels and need all their innate gifts, strengths, and intelligences to achieve their goals.

I serve clients by coming to a deep understanding of their needs and using all the innovation, technology, and personality science available to empower them to reach their fullest potential.

Do you have a challenge to overcome?  Are you looking to see your team unleash its potential like never before?  Might now be your best time to imagine a new future?

Let's get going!

You've got a beautiful life to love --
Peggy Allis Murriner
I'm a life design practitioner, entrepreneur, and personality science expert. I love empowering others to get unstuck and design lives they actually love — not lives they think they should love.

For years, I've worked as a business owner and consultant, I learned how to design products, services, and systems. And then my own life changed, as it does, and I realized I needed to apply the same rigor to the question I'd been avoiding: What is it I want? Want now? Want next? What makes me feel alive and fulfilled? 
I went to the monks and sat in silence. I did the design work. I tried out different things, including lots I wasn't good at. And it changed everything — not quickly, not without grief, but deeply and powerfully.

Now I help others in transition do the same. I bring the Stanford d.school framework, the personality science, the faith anchored community. And I bring the honest version of myself — the one who knows what stuck feels like from the inside.

I believe desire isn't the enemy. It's data. And God speaks through what makes us come alive.

Laura Willis
I'm a spiritual director, which means I create space for people to notice where God is already at work in their lives. Often, that is closer than they expected.
I have been walking alongside people in the territory of faith and doubt and longing for a long time now. I am trained in Ignatian spirituality and contemplative prayer. I have sat with a lot of hard questions — my own and others'.
What I have learned: the spiritual life and the designed life are not two different projects. They are one. Listening to God and listening to yourself are not in competition. They are, at their best, the same act.

I hold the space on these calls for what the practical tools cannot reach — the surrender, the grief, the prayer that doesn't have words yet, the silence where something sometimes moves.
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